About Brooke Smith

Brooke Smith is the Executive Director of COMPASS. She spends a lot of time thinking about the friction - yet incredible need - for science to be closer to society. She is in awe, and appreciative, of the scientists that are paving the way by getting out there and sharing their science, knowledge and insights with the wider world. It motivates her to ensure COMPASS continues to thrive, to support scientists to find their voice, and to join the most relevant conversations.

‘Tis the Season…to build in time for reflection.

BrookeBlogImate

December, especially this week, is crunch time.  Instead of indulging in sparkling wine by the twinkling lights of my Christmas tree, I’m drinking coffee with my computer in my lap combing through elaborate spreadsheets. Because the calendar year is our fiscal year, we at COMPASS are knee deep in budgets, planning, forecasting, and administration.  Sound familiar? Perhaps your crunch time involves grading finals, submitting grades, scheduling the next term’s lectures, balancing your year-end budgets? Lots of us are drowning in what feels like a never-ending sea of things to do before we can finally put work aside for the holidays. [Read more...]

Dawn Wright: on science communication, social media, and joining our board.

Dawn Wright is a professor of Geography and Oceanography at Oregon State University, Esri's chief scientist, and COMPASS' newest board member.

This week, we welcome Dr. Dawn Wright to the COMPASS Board of Directors! Dawn’s day job (and she would probably tell you, her night and weekend job too) is the Chief Scientist at Esri. I love her story of why, after 17 years in academia, Dawn made the “escape”, as she says, to Esri. At its core, her story is really one of communication, leadership, exploration of the relevance of her science, and examination of her place in the scientific enterprise (all things we like helping scientists think about). Dawn is an amazing scientist, a generous human being, a committed communicator, a prolific tweeter and a hard-core cyclist. We couldn’t be more thrilled to welcome her to our board, so she can contribute to helping all of us at COMPASS support scientists in finding their own “so what”. [Read more...]

Top Ten Tip-lists for Sharing Your Science

The COMPASS blog offers tips for puzzling through the challenges of science communication. 
(CC BY-NC-SA by Gabriela Pinto on flickr)

Almost fifteen years ago I joined two of COMPASS’ cofounders – Jane Lubchenco and Vikki Spruill – at the Packard Foundation to share about the need for a science communication organization and what our fledging enterprise was doing to help scientists engage more effectively beyond their peers.  Last week, I visited the Packard Foundation to revisit what COMPASS is doing now and what we hope to do in the future. I couldn’t help but reflect on what has transpired since that initial meeting. We’ve learned, experienced and witnessed so much! Two things struck me as I reflected on the last 15 years. [Read more...]

‘The Why’ before ‘The What’

SONY DSC

At COMPASS we spend a lot of our time helping scientists engage outside of their comfort zone. We know that speaking well about your work in an unfamiliar context is intimidating, and occasionally we get a simultaneously discomfiting and reassuring first-hand reminder of that experience. 

Last week I had the privilege of participating in my first Startup Weekend: an event that brings together diverse talents and new collaborators to work towards launching a startup in 54 hours.  In a room full of brilliant coders, software developers, and designers, I overheard conversations about the oculus, and assumed they meant the recent horror movie. I thought to myself, “I am out of my league.” What do I know about developing technology? [Read more...]

Building a Metro for Science Communication

metro

“Doors Closing. Please stand clear of the doors.” For anyone who lives, or has spent time in Washington, D.C., you recognize this as the announcement just before the Metro pulls away from the station. The Metro is one of the things I miss most about living in Washington, D.C. Even in a commuter-friendly place like Portland (which I now call home), the bike lanes and MAX simply can’t move as many people to as many destinations with the efficiency of the Metro. The Metro provides something critical to a buzzing, busy city – people-moving infrastructure. [Read more...]

Building Infrastructures to Support Scientist Engagement

Courtesy of Chad English via Twitter.

Last week, the National Academy of Sciences (NAS) Roundtable on the “Public Interfaces of the Life Sciences” (which I have the huge honor of serving on), convened a workshop to explore “The Sustainable Infrastructures for Life Science Communication.”  While our title is a mouth full, this topic is near and dear to my heart and COMPASS’ soul.

Our general premise: scientist engagement does not just happen. It takes work, support, policies, help, mechanisms, resources, and cultural acceptance, among other things. Additionally, there are barriers that make it challenging for scientists to engage – from lack of funding, to an antiquated promotion and tenure structure (at most institutions). With this in mind, our Roundtable members, invited speakers, and guests came together to explore all the things that help, support, allow, incentivize… and equally disallow or dis-incentivize scientists from engaging with various audiences or publics.

Day 1 of our gathering focused on sharing data and stories about these sustainable infrastructures for life scientists’ ability to engage. We had a full and intense day. I invite you to scroll through my Storify of  Day 1 of the Roundtable (also below) – to learn what was presented and discussed. [Read more...]

Persuasion and Influence: Dirty Words in Science Communication?

Last week we shared insights from the National Academy of Sciences’ Sackler Colloquium on the Science of Science Communication. The premise of this gathering was: if we rely on evidence for our research, why do we rely on hunches to communicate it? With this in mind, the organizers assembled a stellar group of scientists who shared data about how people process information, which is all immediately useful in effective communication and engagement. While I shared my summary of take homes last week, I wanted to also share something else the organizers did brilliantly. By bringing in speakers from business, network thinking, and consumer choice theory, they pushed our thinking about science communication. People were equally as interested as they were uncomfortable. [Read more...]

More than a Hunch: Insights from Sackler Colloquium on Science of Science Communication

If scientists rely on evidence for their research, why do they rely on hunches when they communicate their research?

This was the challenge that framed the kick off of the National Academy of Sciences (NAS) Sackler Colloquium on the Science of Science Communication. Known to many of us as #sackler, for three days last week, over 400 people gathered in person at NAS’ historic Constitution Ave building, while thousands watched and participated online, to engage in a discussion about science communication.

The Sackler Colloquium (captured on this short video) was a unique convening: 1 part scientists that study communication, cognition, attitudes and opinions, + 1 part practitioners of science communications (like us!), + 1 part scientists eager to communicate, + 1 part social media and network gurus, with a pinch of powerhouses from business marketing and public relations mixed in. Over the first two days, we heard from a hand picked group of scientists that study, measure and observe how we individually and collectively digest information, along with a hit-it-out-of-the-park group of experts in how information is transmitted and shared. [Read more...]

Shaking the Money Tree: How to Fund Your Outreach

As we’ve described in many places, including this blog, we love supporting you in communicating, sharing, and discussing science outside your labs, classrooms, and the field. We know this isn’t easy and the practicalities of engaging aren’t always, well, very practical. I’ve worked hard to find funding to support our boundary organization so that our services, trainings, and asks of each of you are financially feasible. We’ve all seen the huge demand and appetite for science communication, but the funding sources to support your time and efforts to do this are scarce and patchy. Yet, they do exist! Here are some tips and tricks we’ve seen others use to support communication and outreach: [Read more...]

The Inspiration – and Frustration – of Change

Inspiration doesn't come easy. Photo courtesy of the Gerald W. Williams collection via Flickr.

Last week, I boarded a plane at Washington, DC’s Reagan National Airport headed home to Portland, OR. I sank into my seat, rested my head against the window, and closed my eyes. But as soon as we reached cruising altitude, I couldn’t help but open up my laptop. I had so much I wanted to share with my colleagues and teammates. I was equal parts exhausted and motivated after spending two days at the National Academy of Sciences (NAS) participating in the first gathering of a new Roundtable called “Public Interfaces of the Life Sciences.” ­

I wasn’t sure what to expect. But, I was thrilled that NAS was taking this on given the enthusiasm and controversy surrounding the recent buzz about scientists engaging. Some conversations are about ‘why bother’ engaging. Others on how to engage. And others on initiatives to support better engagement through education reform (like NIH’s Broadening Experiences in Scientific Training (BEST) or NSF’s Graduate Education Challenge). Taken together, there’s a lot of momentum out there. [Read more...]