“Know thy audience. Know thyself. Know thy stuff.”
We offer this quote by the late Steve Schneider in COMPASS’ communication trainings as a guiding principle for scientists preparing to share their science with the wider world. Schneider, one of the first climate scientists to work as an active adviser to policymakers in the White House and federal agencies, passionately believed that scientists have a social responsibility to communicate what they know and that “staying out of the fray is not taking the high road, it is just passing the buck.” His messages to scientists both challenge and inspire.
But there’s a lot of nuance in learning how to communicate effectively with policymakers. Chad delved into this issue in his recent post, “A Policymaker Walks into the Forest.” But I found myself thinking more deeply about Schneider’s first instruction, “Know thy audience,” as I prepared, earlier this month, to lead a COMPASS communication and policy training for Switzer Environmental Fellows at the Golden Gate National Recreation Area. [Read more…]