For as long as I can remember, I have been enamored with all things ocean. I expressed my passion as a scuba instructor, taking kids diving and showing them how remarkable different ocean ecosystems are. My favorite part was always witnessing “light bulb moments”—when they saw something underwater that really triggered their excitement. This moment is often comical: their eyes grow large behind an already magnifying mask, accompanied by a whole body shimmy, and maybe even an underwater squeal.
At COMPASS, we spend a lot of energy trying to create these “ah-ha” moments for our audiences. These moments can range from scientists realizing new ways to channel their passion such as through social media, decision makers relating to science in a way that resonates with them, or journalists discovering the next big science story. COMPASS spends a lot of time creating the space to spark these moments. Often a difficult roadblock to overcome when understanding or appreciating the importance of science is a lack of connection to the subject or purpose. By understanding what a particular audience already cares about, we help scientists highlight their “so what?”—why should I care about this? When you create the connection to why they should care, we can turn on some light bulbs. [Read more…]