Recently COMPASS helped with outreach efforts for a paper on the benefits of comprehensive ocean planning published in the Proceedings of the National Academy of Sciences (PNAS). Part of this outreach included tweets about the article from both the COMPASS twitter account (@COMPASSOnline) and from the personal account of our resident social media guru and Assistant Director of Communications @LizNeeley.
Together those tweets had 16,419 impressions, or opportunities to be seen, by twitter users. Juliette Kayyem, who covered the piece in her article for the Boston Globe, had 11,915 impressions from her tweets. By Twitter standards, those numbers aren’t huge, but it’s not simply the quantity of eyeballs reached that’s so remarkable- it’s also the type of people the information reached. One of the people who retweeted the article was Ed Markey, ranking member of the House Resources Committee, who plays a key role in shaping the dialogue around the National Ocean Policy on Capitol Hill.